Make Ours Marvel Media Convergence And A Comics Universe Pdf


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My research examines the media industries, looking specifically at how production operates as a site of cultural and creative struggle, particularly as the stakes of those struggles relate to the idea of the future and the reproduction of content, markets, and authority over time. This work frequently looks across television, contemporary film, digital games, comics, and merchandising with particular attention recently to the retail contexts in which these media circulate. My current research returns to these topics in order to explore how this form of cultural reproduction supports a future-oriented politics of industrial intervention and social justice activism.

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ABC's action-comedy series Batman famously offered a dual address in its wildly popular portayal of a comic book hero in a live action format. Children uncritically accepted the show's plots and characters, who were guided by lofty ideal There is much to ponder and learn here. Matt Yockey is an associate professor of film and media studies at the University of Toledo. Acknowledgments Introduction. Peppard Chapter 4. Sinervo Chapter 7.

Make Ours Marvel

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This article aims at analyzing the initial production discourse surrounding the launch of the new Marvel Rising brand, in order to show how this franchise was built to appeal to girls in the demographic. This description of Marvel Rising does not depart from the core marketing strategy of the publishing house as it highlights characters rather than superpowered beings, one of the most noteworthy differences with its biggest competition, DC Comics. But after the gradual loss of popular interest that the medium has known from the mids until the late s, the comic book industry focused on its first marketing target and its readership became predominantly male. This paper thus aims to analyze the production discourse surrounding Marvel Rising and more specifically how it articulated its own perception of its targeted young female audience through transmedia convergence 1 but also through the narrative motifs showcased by the franchise. When culture is invoked, female adolescents are usually envisioned as mass consumers first, and thought about in marketing terms rather than in relation to actual cultural content.

The production and consumption of the film itself reassert these values of the character in the present and link the viewer to a history of production and consumption and anticipations of future iterations, all organized around the Marvel brand and the Marvel Universe. A central value of text, then, is in being constantly anticipated. Th ese transfigurations are articulated by the specifi cs of this textual iteration the casting, the direction, the scriptwriting, etc. The blockbuster iteration of the character is placed as the originating textual source for the comic book Captain America. This, then, is the secret power of the Marvel Universe: the diegetic and extra-diegetic engagement with tropes of transformation. Like a lava lamp, the Marvel Universe retains a fixed structural dimension that contains a visibly mercurial interior.


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Matt Yockey. Make Ours Marvel: Media Convergence and a Comics Universe. Austin: U of Texas P, 2017.

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Learn more. Tracing the rise of the Marvel Comics brand from the creation of the Fantastic Four to the development of the Marvel Cinematic Universe, this volume of original essays considers how a comic book publisher became a transmedia empire. The creation of the Fantastic Four effectively launched the Marvel Comics brand in

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Make Ours Marvel: Media Convergence and a Comics Universe

Origins of Marvel Comics is a collection of Marvel Comics comic book stories, selected and introduced by Marvel writer and editor Stan Lee. Lee's introduction to the Fantastic Four section typifies his "tongue-in-cheek verbosity and ad-man hyperbole": [2]. Origins supports Lee's self-created mythology of himself as the master creator of Marvel Comics. Matt Yockey observes that "Lee invokes his own childhood love of the pulp character The Spider as a primary motivation for creating Spider-Man. He thus articulates a narrative of transformation from fan to professional that makes his own textual self-production in the comic books more personal and identifiable to readers. The cover was illustrated by John Romita Sr. A contemporary review in the Saskatoon Star-Phoenix criticized Lee's bombastic style: "Though his patronizing tone is entertaining for the first few paragraphs, he seems to forget one of his own conclusions about the readers of comics books [sic], that they are not necessarily youthful devotees who are accustomed to being lectured, but rather may be reasonably intelligent and educated people who will quickly tire of Lee's self-centred and falsely casual manner.

Below, you can find links to my published works. If you are unable to access academic research articles because of paywalling or other institutional barriers, please feel free to let me know if I can provide you with a. My research takes a cultural studies approach to a wide array of technology and popular culture artifacts. This exploration of Welles in his totality illuminates and expands our perception of his contributions that continue to resonate today. Blurb: In the age of digital media, superheroes are no longer confined to comic books and graphic novels. Their stories are now featured in films, video games, digital comics, television programs, and more. In a single year alone, films featuring Batman, Spider-Man, and the Avengers have appeared on the big screen.

И ради этого стоило убивать. Когда Беккер наконец вышел из Гиральды в Апельсиновый сад, утреннее солнце уже нещадно пекло. Боль в боку немного утихла, да и глаза как будто обрели прежнюю зоркость. Он немного постоял, наслаждаясь ярким солнцем и тонким ароматом цветущих апельсиновых деревьев, а потом медленно зашагал к выходу на площадь. В этот момент рядом резко притормозил мини-автобус. Из него выпрыгнули двое мужчин, оба молодые, в военной форме. Они приближались к Беккеру с неумолимостью хорошо отлаженных механизмов.

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Fayme B.
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Austin: University of Texas Press,

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