Lagos State Signage And Advertising Agency Law 2006 PdfBy Sophie O. In and pdf 11.05.2021 at 14:05 9 min read
File Name: lagos state signage and advertising agency law 2006 .zip
So before putting up that sign announcing your business, make sure you get the relevant LASAA authorisation. Next is the Formal application Stage which you are required to provide detailed technical information regarding the premises and the proposed structure fixing details where relevant , the building elevation showing the position of the sign and the electrical detail of the structure where applicable to reflect the LASAA approval.
- Lagos State Signage & Advertisement Agency (LASAA)
- outdoorable magazine
- Lagos State Signage and Advertisement Agency (LASAA)
The Lagos State Signage and Advertisement Agency as established by the Lagos State Structures for Signage and Advertisement Agency Law, and the Amendment thereto is responsible for regulating and controlling outdoor advertising and signage displays in Lagos State.
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Lagos State Signage & Advertisement Agency (LASAA)
According to reports, advertising expenditure in amounted to N With more complete information, consumers and businesses often choose to purchase additional products and services. It could be done in visual or audio forms; it is not directed at just an individual, rather it targets a groups or community of people. Businesses today utilize different types and forms of advertising to achieve different goals. Advertising today is communicated through different media such as magazines, newspapers, radio, television, billboards, social media, websites etc.
Advertising is so important that most businesses incur significant advert spend every year: for example, MTN Nigeria spent about N7 billion in Although advertising products and services are acceptable and open to all, having the right to engage in advertising practice does not guarantee unlimited freedom to advertise products and services. For example, services which involve prostitution cannot be advertised. This is because there are regulations that govern its content and its impact on consumers.
With advertising, millions of people can be reached easily to build an audience of loyal customers and brand advocates. This article reviews the legal regulatory aspects of advertisements in Nigeria and what individuals or businesses should be mindful of, regarding advertising.
Some of the regulatory bodies involved in regulating advertisement in Nigeria include the Advertising Practitioners Council of Nigeria APCON which is saddled with the responsibility of regulating and controlling the practice of advertising subject to the approval of the Minister of Health, where the advertisement relates to matters of foods, cosmetics, beverages and drugs: section 1 d APCON Act 4.
By section 5 a NAFDAC Act, 5 NAFDAC has the responsibility of regulating and controlling the importation, exportation, manufacture, advertisement, distribution, sale and use of food, drugs, cosmetics, medical devices, bottled water, chemicals and detergents. There is also the National Broadcasting Corporation NBC mandated to foster the monitoring, broadcasting for harmful emission, interference and illegal broadcasting pursuant to section 2 1 m NBC Act.
Thus, they manage all forms of signage and outdoor branding opportunities in Lagos State. Other regulators include Advertisers Association of Nigeria ADVAN 9 which inter alia provides forum for advertisers to discuss issues of common interest and influence developmental changes within the Industry; initiating and encouraging the compilation of reliable statistics to aid effective marketing planning and value realization and lastly creating a value based relationships with government, relevant associations, and stakeholders.
Paragraph 1 b Nigerian Communications Commission Guidelines on Advertisements and Promotions NCCGAP states that the Nigerian Communications Commission NCC has been given powers under the Nigerian Communications Act 10 and the Nigeria Communications Enforcement Processes, etc Regulations respectively to inter alia : publish guidelines specifying minimum standards and requirements in respect of advertisements and promotions of products and services by licensees for the purposes of protecting consumers and ensuring ethical marketing and promotional standards by licensees.
But even with most of these regulators, the internet has whittled down some of the regulatory impact as some legal issues in being able to do self-advertisement using the internet are either not provided for; or self-advertisement can only be addressed after the fact, not before.
An example includes people who advertise various products on Facebook and Instagram but are not regulated. It should be noted that there are product specific regulations that apply to specific products.
For example, if you are advertising alcoholic beverages, there are certain standards that must be met as laid out by NAFDAC. We will illustrate with the Food and Drug sector, as well as the telecoms sector. Advertisers in the food industry face a distinct set of ethical challenges, since food advertising can have deep psychological impact on consumers, clearly affecting consumer behaviour.
The sensual appeals mentioned earlier can connect with consumers on an emotional level, causing them to associate food products with feelings of peace, relaxation or reward. This can boost sales revenue, but it can also trigger addiction. Food businesses have to be careful not to misuse their influence in a way that harms the public.
Children are especially susceptible to irresponsible food advertising. In NAFDAC banned the advert of a listed herbal aphrodisiac medicine Libigal and univasur herbal capsule manufactured by Kolaq Herbs Limited, Ogun State after discovering that the listing approval of the product had expired in Interestingly, the Pharmacists' Council of Nigeria Act 18 PCNA does not have any advertisement restraint provision whether with respect to drugs or the pharmacy profession.
Another issue is that the list has to be updated regularly which is not the case in reality. The Food and Drugs Act 20 FDA prohibits the advertisement of drugs represented for the treatment or prevention of the diseases specified in its First Schedule.
Section 5 prohibits advertisement of drugs in any manner that is false or misleading or is likely to create a wrong impression as to its quality, character, value, quality or safety.
However, the reality is that the contrary is rampant in Lagos where individuals can be seen advertising their locally manufactured drugs which drugs in many cases, do not even have NAFDAC approval. Even though the NFRR lists some financial penalties for default as seen in sec 25 1 a-b , 21 stiffer penalties should be meted out to manufacturers of fake and counterfeit drugs who take a step further to advertise such deadly substances to the consumers.
The telecom industry is a significant contributor to the advertising sector in Nigeria, hence the need for the regulation of its adverts. Paragraph 3 b NCAP makes clear that:. Advertising with complicated price structures and information shall not only appear in transient types of media such as radio and television but must be accompanied with detailed print media explanations, and on the licensee's website. The transient media must specifically instruct consumers to see the print mediums for details.
Though this is a laudable provision, some telecom networks still breach this requirement. An example can be seen in adverts where network providers claim that an individual can make calls at very low rates which may sometimes not be the case.
For example in , two GSM operators were castigated for respectively making misleading adverts on their 11 kobo per second tariff. Meanwhile, Section 20 Consumer Protection Council Act 23 states that " a publisher or any advertiser shall not be liable under this section by reason of the dissemination by him of any false advertisement, unless he refuses at the request of the Council to furnish the Council with the name and address of the manufacturer, packer, distributor, seller, or advertising agency requiring him to disseminate or cause such advertisement to be made.
Also Para. No licensee shall imitate the slogans or illustrations of another advertiser in such a manner as to mislead the consumer. Most times, the issue of who an advertising practitioner is, always brings with it contrasting views. Section 1 APCON Act emphasises on the establishment of APCON and their duties which covers determining who an advertising practitioners is and the fact that they also help with the regulation and control of the practice of advertising subject to the approval of the Minister of Health when such adverts include foods, cosmetics, beverages and drugs.
Additionally they help conduct examinations and also award certificates to successful candidates. For instance, if an individual advertises hair product for women maybe Brazilian hair on an online platform such as Instagram and such an individual not being a "regulated person" does not seek approval from APCON or other regulator, which body has the right to discipline such a person? This is a massive loophole because any individual can decide to advertise any product and with the current standing of the law, APCON will not be legally bound to carry out enforcement actions against such individual.
Therefore if a person or company is not covered by the APCON Act , the penalties for unprofessional conduct in section 25 will not be applicable to such a person. Such inclusion will boost APCON's statutory enforcement powers and its 'stature', ending credibility to any oversight it may then exercise in that regard. Currently, section 1 d APCON Act empowers APCON to regulate and control "the practice of advertising subject to the approval of the Minister of Health , where the advertising relates to matters of foods, cosmetics, beverages and drugs.
There have been recent litigation on the above subject. APCON had, through a Violation Notice, imposed a penalty of N, on MIC Royal Limited, a company engaged in the business of funeral homes, carpentry, joinery trade and manufacturing, for procuring the relevant advertisement of their products without its approval.
From the above case, even online entrepreneurs who advertise on those platforms cannot be regulated by APCON anymore. With the advent of social media, the advertising landscape has changed dramatically over the years.
The reality is that social media's collaborative, interactive and user-generated characteristics have endeared themselves to ordinary users, advertisers and consumers to communicate their shared interests on social media platforms such as Facebook, Twitter and Instagram. The CA unanimously held in favour of Lagos State Government that the LASAA Law is meant to control and regulate outdoor structures in the State and thereby valid and constitutional as an enactment of the Lagos State House of Assembly, pursuant to its powers under section 4 7 Constitution to legislate on residual matters.
There are legal restrictions which either legislation or regulatory requirements have imposed on service providers when advertising their products to consumers. Any breach of such provisions would attract sanctions which may be in the form of fines or a ban from advertising the product whether temporarily or permanently. Some legal restrictions include:. Due to some of the loopholes in the APCON Act , there is need for adequate regulation of products and services' advertisement in Nigeria especially as mobile and internet advertising has become a major platform for advertising.
Consequently, in order to set and ensure improved cross-sectoral standards of advertising in Nigeria, the following recommendations may be considered:. The advertising landscape is experiencing perhaps the most dynamic revolution and technological disruptions, as most businesses who are not necessarily advertising practitioners have found a goldmine of fresh air.
Advertising has become so important that businesses actively create adverts almost on a daily basis hence the need for a proper overhaul of the APCON Act to help accommodate those who also advertise online, given that online marketers are not currently regulated by the Act.
It is prescient for 'advertisers' to be aware of the potential legal ramifications of their 'advertising' initiatives especially with respect to regulated products, in order to obviate legal exposure and liability.
Such need becomes more compelling where the 'audience' of the advertising is, courtesy of technology and online platforms, almost global.
Princewill Ekwujuru , ' Advertisement Expenditure Drops by 3. L11 LFN , with a mandate to guide lawyers in Nigeria as to what is or is not unprofessional.
However, given the inception of new technological innovations and the resultant opportunities from their functionalities, it has been argued that the rules on professional advertising may require some relaxation to accommodate more modern media platforms and avenues for lawyers to advertise their services in new and more creative ways. According to the Centers for Disease Control and Prevention America's "health protection agency" , that "saves lives and protects people from health threats,": "In the United States, the percentage of children and adolescents affected by obesity has more than tripled since the s.
Food advertisers have a responsibility to encourage physical activity, nutrition education and self-control rather than stimulating impulse and encouraging addiction. In case of: a an individual, to imprisonment for a term not exceeding one year or to a fine not exceeding N50, or to both such imprisonment and fine; and b a body corporate, to a fine not exceeding N, Both service providers were not fined in for that advert but there was a public outburst.
Likewise, Globacom was also fined N 2m for an unapproved advert tagged 'Enjoy non-stop browsing this season of love. There was an advert a man with a yellow briefcase and a yellow phone symbolizing a prominent network provider in Nigeria was trying to make a call. The man threw the phone out of frustration since the call could not connect. Suddenly, the bag grew a pair of legs and started running.
The man kept on chasing his bag until the bag ran into an office. At the office, the man was welcomed with a red phone symbolizing another prominent network provider and his yellow briefcase turned red as it was returned back to him. APCON supra , Abubakar, JCA stated that " Section 1 d relied upon by the Respondent is clear and plain to the effect that in matters under the scope of the Act bordering on advertisement relating to food, cosmetics, beverages and drugs, the approval of the Minister of Health must be obtained.
Recently, Cardi B a popular US Rapper trademarked the phrase ' Okurrr ' which was used in a recent Pepsi advert and has gained wave all over the world. Section 9, National Tobacco Act No.
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NewsOnline Nigeria reports that the Management of Lagos State Signage and Advertising Agency LASAA has said it has become necessary to reassure stakeholders in the outdoor advertising industry in Lagos State that they are still in charge of regulating outdoor advertising and signages in the state contrary to the spurious claim of a notable Lagos politician that Loatsad Media regulates and controls the erection of billboards and signages in Lagos. Prince Docemo explained that Loatsad Media Limited, Owned by Mr Seyi Tinubu is merely one of the companies that has subjected itself to the rigorous process of registration with LASAA alongside over other practitioners too numerous to mention in the outdoor advertising space in the State. This is available in our registry and on our website, www. He said that since the company is duly qualified to practise in the state , it would be unfair to deny it registration based on the personality of its owner. He added that LASAA regulation provides a level playing field for all players, It is therefore nothing more than wishful thinking, for any individual to insinuate that the Agency has yielded its fiduciary responsibility to an advertising company that it regulates. We believe in a liberal market economy where all players will compete for the benefit of the market. He noted that the Agency is a professional body with clear methods and processes.
The hidden truth about advertising is that it has taken a different dimension since the beginning of the 21 st century. Traditional means of advertising were usually limited to print media, radio and television ads; these were the primary sources of advertising. Companies placed ads in community papers, local radio stations etc. In as much there is the liberty to advertise, it is paramount to note that there are also legal issues surrounding advertising of products in Nigeria. The paper explores the importance of advertisement as a whole and reviews the legal and regulatory aspects of advertisement in Nigeria. Although there are different sectors which generally make use of adverts such as the telecoms sector, financial services industry etc. However with the recent occurrences and legal cases in the past few years, one begins to wonder the effectiveness of this and similar agencies.
In the last two weeks, posters and signages along the Shoprite end of the State Secretariat at Alausa has been plastered with posters and signages expressing condolence to the Iyaloja of Lagos Markets and co-incidentally the mother of the former Governor of Lagos State and leader of the Southwest political landscape, Ashiwaju Bola Tinubu. It is cultural for people in the southwest and indeed in Nigeria to pay regards to elders and to express their appreciation for a life well lived especially for deserving leaders and mothers. It must therefore be a curious realization to recognize that laws made for the state outside an executive order would be considered exempt by the agency in this case. We sought to find out what happened and here is our report. Latest News. March 02,
the Lagos State Structure for Signage and Advertisement Agency, Law signage or advertisements under specific regulations as contained in this law;.
Lagos State Signage and Advertisement Agency (LASAA)
Embed Size px x x x x With the vision to be 'an international leader in signage control, outdoor advertising regulation and civic beautification', LASAA hit the ground running. The arbitrary deployment of billboards and posters in the city of Lagos was brought to a halt, heralding a sea-change in the outdoor advertising industry. The Agency's commitment to improving aesthetics and safety in the sector led to new measures to rid Lagos of practices anathema to modern development. Old billboards gave way to daring and artistic ones; Iconics, LEDs and Water Advertising blended aesthetics with creativity to present an entirely new streetscape and skyline.
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